Being aware of the enormous value a trademark presents to its owner, no deficiencies are allowed in creation:

Mitsubishi Pajero	in Spain	"whacker"
Ford Pinto	in Latin America	"peepiel"
Fiat Uno	in Finland	"suckerl"
Fiat Regatta	in Sweden	"grumbler"
Fiat Marea	in Spain	"sea sickness"
Lada Nova	in Spain	"does not run"
Toyata MR2	in France	phonetically - "shit"