... AND a mark is protected "forever" - provided that it is in use and prolongated in due time -
in contrast to protection rights to patents, utility models, etc.
(e.g. ASPIRIN - 1899, NIVEA - 1905, OSRAM - 1906, PERSIL - 1907, TESA - 1939, MINOX - 1953)
Brand names are of equal rank as productive equipment and very important assets!! Next ...
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