In the å(SIGMA)Model we localize and verify position, dependency and influence of a name with respect to its environment.
The closeness of a term to the company, the new product and the target group will show the future acceptance, relevance and influence of a trademark in the market.

In addition, the å(SIGMA)Model discloses development tendencies of companies and products as well as the conception and the attitude of the population or specific (target) groups, respectively. This gives us the possibility to define with high probability the chances and the potential of a mark on the one hand and a competent basis for decisions on the other hand.

3D view	Front view	Top view