Brand Value 2004

RF 04	RF 03	Unternehmen / Marken	Markenwert in Mio. €URO					+/- 00-04	+/- 03-04
RF 04	RF 03	Unternehmen / Marken	2000	2001	2002	2003	2004	+/- 00-04	+/- 03-04
1	1	DaimlerChrysler	36.223	33.593	33.425	33.473	31.967	-12%	-5%
(2)	(2)	Mercedes	20.458	20.962	20.752	21.018	20.682	1%	-2%
3	4	BASF	16.822	17.158	17.203	17.419	18.116	8%	4%
4	3	VW	18.431	18.708	18.802	18.896	17.894	-3%	-5%
(19)	(19)	Audi	2.819	2.889	2.947	3.006	3.135	11%	4%
5	5	Dt. Post		15.220	15.601	16.303	16.596		2%
(25)	NEU	Postbank					1.804
6	6	BAYER	18.576	15.614	15.739	16.033	16.466	-11%	3%
7	7	Dt. Telekom	18.183	15.586	14.963	15.600	15.818	-13%	1%
8	8	Allianz	11.369	12.565	12.213	12.555	12.756	12%	2%
9	9	Siemens	11.421	10.594	10.663	10.380	10.090	-12%	-3%
10	10	BMW	6.946	7.529	7.996	8.492	9.027	30%	6%
11	11	SAP	7.294	7.124	6.996	7.332	7.596	4%	4%
12	12	Henkel	6.427	6.620	6.786	7.024	7.305	14%	4%
13	13	Lufthansa	6.527	6.540	6.638	6.804	6.961	7%	2%
14	14	RWE	5.712	5.722	5.825	5.778	5.900	3%	2%
15	15	Deutsche Bank	6.496	6.172	6.018	5.723	5.652	-13%	-1%
16	16	E.on	4.454	4.632	4.725	4.875	4.972	12%	2%
17	17	Adidas	3.132	3.213	3.261	3.441	3.695	18%	7%
18	18	TUI	3.071	3.224	3.337	3.420	3.359	9%	-2%
20	20	Beiersdorf	2.278	2.518	2.719	2.801	2.919	28%	4%
21	21	Porsche	1.971	2.223	2.367	2.450	2.576	31%	5%
22	22	Schering	2.254	2.356	2.398	2.418	2.474	10%	2%
23	23	Continental	2.115	2.040	2.070	2.070	2.140	1%	3%
24	24	Merck	1.851	1.855	1.933	1.937	2.013	9%	4%
26	25	Deutsche Börse			1.573	1.582	1.615		2%
27	NEU	MAN					1.585
28	27	ProSiebenSat.1	964	1.669	1.557	1.515	1.535	57%	1%
29	26	HVB	1.565	1.513	1.490	1.528	1.488	-5%	-3%
30	28	Heidelberger Druck	1.267	1.311	1.324	1.311	1.324	4%	1%
31	29	Commerzbank	1.289	1.221	1.166	1.195	1.224	-5%	2%
32	30	Linde	1.044	1.070	1.098	1.115	1.135	9%	2%
33	31	Fresenius Med-Care	727	758	772	793	826	14%	4%
34	32	Altana				649	667		3%
35	33	Schwarz Pharma	549	561	570	590	620	13%	5%
36	35	Puma	285	298	323	344	560	96%	63%
37	34	Hugo Boss	434	462	469	481	506	17%	5%
38	36	Douglas	234	241	253	262	272	16%	4%
39	37	Infineon	213	197	195	188	188	-12%	0%
40	39	Villeroy & Boch	139	142	145	146	149	7%	2%
41	40	Epcos	142	130	133	135	135	-5%	0%
42	41	Sixt	119	117	119	117	121	2%	4%
43	43	Fielmann	103	105	108	112	120	17%	7%
44	42	Berentzen	121	115	118	114	115	-5%	1%
45	44	Jenoptik	96	100	102	102	100	4%	-2%
46	45	WMF	85	87	89	91	93	9%	2%
47	46	Escada	90	91	92	88	90	0%	2%
48	47	MobilCom	238	208	77	78	80	-66%	3%
49	48	Beate Uhse	52	55	57	59	62	19%	5%
50	49	Sartorius	42	44	45	45	46	10%	2%

SEMION® brand€valuation 2004