SEMION® brand€valuation 2004
Famous German Marks in EURO & CENT
Status 10/2004
| Rank |
Company / Brands |
Brand
Value Mio. €URO |
+/- 00-04 |
+/- 03-04 |
| 2004 |
2003 |
2000 |
|
2003 |
2004 |
| 1 |
1 |
DaimlerChrysler |
36.223 |
|
33.473 |
31.967 |
-12% |
-5% |
| (2) |
(2) |
Mercedes |
20.458 |
|
21.018 |
20.682 |
1% |
-2% |
| 3 |
4 |
BASF |
16.822 |
|
17.419 |
18.116 |
8% |
4% |
| 4 |
3 |
VW |
18.431 |
|
18.896 |
17.894 |
-3% |
-5% |
| (19) |
(19) |
Audi |
2.819 |
|
3.006 |
3.135 |
11% |
4% |
| 5 |
5 |
Dt. Post |
|
|
16.303 |
16.596 |
|
2% |
| (25) |
NEW |
Postbank |
|
|
|
1.804 |
|
|
| 6 |
6 |
BAYER |
18.576 |
|
16.033 |
16.466 |
-11% |
3% |
| 7 |
7 |
Dt. Telekom |
18.183 |
|
15.600 |
15.818 |
-13% |
1% |
| 8 |
8 |
Allianz |
11.369 |
|
12.555 |
12.756 |
12% |
2% |
| 9 |
9 |
Siemens |
11.421 |
|
10.380 |
10.090 |
-12% |
-3% |
| 10 |
10 |
BMW |
6.946 |
|
8.492 |
9.027 |
30% |
6% |
| 11 |
11 |
SAP |
7.294 |
|
7.332 |
7.596 |
4% |
4% |
| 12 |
12 |
Henkel |
6.427 |
|
7.024 |
7.305 |
14% |
4% |
| 13 |
13 |
Lufthansa |
6.527 |
|
6.804 |
6.961 |
7% |
2% |
| 14 |
14 |
RWE |
5.712 |
|
5.778 |
5.900 |
3% |
2% |
| 15 |
15 |
Deutsche Bank |
6.496 |
|
5.723 |
5.652 |
-13% |
-1% |
| 16 |
16 |
E.on |
4.454 |
|
4.875 |
4.972 |
12% |
2% |
| 17 |
17 |
Adidas |
3.132 |
|
3.441 |
3.695 |
18% |
7% |
| 18 |
18 |
TUI |
3.071 |
|
3.420 |
3.359 |
9% |
-2% |
| 20 |
20 |
Beiersdorf |
2.278 |
|
2.801 |
2.919 |
28% |
4% |
| 21 |
21 |
Porsche |
1.971 |
|
2.450 |
2.576 |
31% |
5% |
| 22 |
22 |
Schering |
2.254 |
|
2.418 |
2.474 |
10% |
2% |
| 23 |
23 |
Continental |
2.115 |
|
2.070 |
2.140 |
1% |
3% |
| 24 |
24 |
Merck |
1.851 |
|
1.937 |
2.013 |
9% |
4% |
| 26 |
25 |
Deutsche Börse |
|
|
1.582 |
1.615 |
|
2% |
| 27 |
NEW |
MAN |
|
|
|
1.585 |
|
|
| 28 |
27 |
ProSiebenSat.1 |
964 |
|
1.515 |
1.535 |
57% |
1% |
| 29 |
26 |
HVB |
1.565 |
|
1.528 |
1.488 |
-5% |
-3% |
| 30 |
28 |
Heidelberger Druck |
1.267 |
|
1.311 |
1.324 |
4% |
1% |
| 31 |
29 |
Commerzbank |
1.289 |
|
1.195 |
1.224 |
-5% |
2% |
| 32 |
30 |
Linde |
1.044 |
|
1.115 |
1.135 |
9% |
2% |
| 33 |
31 |
Fresenius Med-Care |
727 |
|
793 |
826 |
14% |
4% |
| 34 |
32 |
Altana |
|
|
649 |
667 |
|
3% |
| 35 |
33 |
Schwarz Pharma |
549 |
|
590 |
620 |
13% |
5% |
| 36 |
35 |
Puma |
285 |
|
344 |
560 |
96% |
63% |
| 37 |
34 |
Hugo Boss |
434 |
|
481 |
506 |
17% |
5% |
| 38 |
36 |
Douglas |
234 |
|
262 |
272 |
16% |
4% |
| 39 |
37 |
Infineon |
213 |
|
188 |
188 |
-12% |
0% |
| 40 |
39 |
Villeroy & Boch |
139 |
|
146 |
149 |
7% |
2% |
| 41 |
40 |
Epcos |
142 |
|
135 |
135 |
-5% |
0% |
| 42 |
41 |
Sixt |
119 |
|
117 |
121 |
2% |
4% |
| 43 |
43 |
Fielmann |
103 |
|
112 |
120 |
17% |
7% |
| 44 |
42 |
Berentzen |
121 |
|
114 |
115 |
-5% |
1% |
| 45 |
44 |
Jenoptik |
96 |
|
102 |
100 |
4% |
-2% |
| 46 |
45 |
WMF |
85 |
|
91 |
93 |
9% |
2% |
| 47 |
46 |
Escada |
90 |
|
88 |
90 |
0% |
2% |
| 48 |
47 |
MobilCom |
238 |
|
78 |
80 |
-66% |
3% |
| 49 |
48 |
Beate Uhse |
52 |
|
59 |
62 |
19% |
5% |
| 50 |
49 |
Sartorius |
42 |
|
45 |
46 |
10% |
2% |
| © 2004 semion
brand-broker gmbh |
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| Basics: |
| Company
information / balance sheet of previous year; semion market analysis |
| Evaluation
criteria: |
| Financial value |
| -
performance, profit, potential in
relation to market and competitors |
| Brand
protection |
| -
portfolio, list of goods and services, scope of protection national
/international, |
| Brand strength |
| -
market share, market influence, marketing activities, degree of distribution,
degree of awareness, homogeneity of the utilization of the brand |
| Brand image |
| - acceptance,
competence, influence, conciseness |
For further information please contact our business partner semion®
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